A new Typeface
WHAT
With the use of a self-made lens, I created a new typeface. By stretching the existing font Avenir to its limits, I discovered the different forms a letter can take.
HOW
Using the fisheye lens technique to reshape an existing typeface challenged me to create a lens. With different vases, bowls and water unexpected shapes, forms and reflections appeared. I stretched the letters so much that chromatic aberration occurred.
WHY
I was inspired by fisheye lenses used on album covers. Reshaping of the world fascinates me. Having created two typefaces with two different lens techniques gave room for a lot of graphic possibilities. Exploring possibilities in animation and silkscreen printing.
Take a look at the project below
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/df7f08e7-6c1c-4e07-9319-c252792fb8da_rw_1200.jpg?h=4322776821de7af2ac792e7282ac0579)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/cb255be4-06c5-44d9-81d2-655629448efb_rw_1200.jpeg?h=8c5e51ae47d48ae247eaca3ebb558e3b)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/4a8bc9b9-489f-425e-b6e7-72658074e7eb_rw_1920.png?h=341ef111fbc210891f2e8d482a13cf3f)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/3d59481c-1a3c-4916-b56a-4b2927caa30c_rw_1920.png?h=dad027ff75a16b7178b91cc7d28b759f)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/f245ebd3-0289-4a2a-8615-7a4d59ff39ce_rw_1920.png?h=e76d2b7595b813006426e6e075acea36)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/a558564d-28fa-4944-be50-18b86b38ee86_rw_1920.png?h=a5774049b74659007ed7d01896632437)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/d190f373-3012-4715-8409-a93e7c11c6bc_rw_1920.png?h=f16dfaf285b33be64d451b4b9064e057)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/a44013ce-9e70-4f8a-9d5c-cd526011e09e_rw_1920.png?h=eedb8ee1325ee995a87e8366494de566)
Digital try outs
Mirror
A mirrored and stretched version of the Avenir typeface. Creating an icon type of letter.
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/0806113a-8af7-4c9a-86d3-a9a8b9ef1fd6_rw_1920.png?h=710d418fcbd2cc257570559b1f0302a3)
Fish
A stretched Avenir letter created with a fishbowl
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/d7b109b3-3611-4fc8-b0ee-7031172afd4e_rw_1920.png?h=cb080f8f736bf2c77a1d8a2ebe8f6a17)
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/094bc342-879f-4372-9a22-266b0bf2a363_rw_1920.png?h=00d426fb7a5572ef02565644b00e2019)
Framed
A boxed version of the Fish typeface creating a sans serif out of a serif.
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/443c7fad-47f9-4f00-bdc1-bb3869e3da99_rw_1920.png?h=c47c4ac2e093ab93bef2a135d3c90fdc)
Handmade screenprints
Screen printed on a raincoat
![](https://cdn.myportfolio.com/ec3d30900350096b735773c234aacc4e/a8d847af-1ee5-4b43-9a94-058eba034cad_rw_3840.jpg?h=c4a88850b3ee6f0d176fa0ee1a190499)