Showup, Amsterdam

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Showup, Amsterdam

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My best stand design for puik​​​​​​​
During my time at puik, I got to design a few stands. The stand at Showup in Amsterdam is my best work. Puik gave me the most freedom for this design. This freedom gave me a kick-start to begin this project, with a lot of enthusiasm. 
The wish of puik was to design a stand, that amplified their brand and vision. The measurements I went to work with where 9,0 x 4,0 meters. There was also a storage wall it was around 3,0 meters high.
I made use of the furniture that I drew at the previous stand. This made me design the stand a lot faster. The design needed to be more spacious, but with some new and improved booth dimensions. To achieve this, I designed room separators with clever features. One with a sloping angle and a rectangular opening. This gave the divider a less heavy look.
Especially for this stand, cabinets had to be installed. Puik wanted a similar design that they had used for a previous customer. They asked me to improve the design. You can see the new cabinet series in the pictures below.
Eventually I showed my ideas to puik. They gave me some feedback to better my design. After the changes they were happy with the result. The best part of this project is that my design would actually be realised. From the first sketch until the stand actually being built, is such an amazing feeling. 
SketchUp drawing
SketchUp drawing
The result
The result
SketchUp drawing
SketchUp drawing
The result
The result
SketchUp drawing
SketchUp drawing
The result
The result
SketchUp drawing
SketchUp drawing
The result
The result
Cabinet series
Cabinet series
Cabinet series
Cabinet series

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